Newsroom

Our latest news and insights.
Exploring the Impact of Emotional Context in CTV Advertising

In the dynamic realm of advertising, understanding the impact of emotional context is key to creating connections with audiences. A recent study conducted by the Alliance for Video-level Contextual Advertising (AVCA) explored the impact of AI in contextual advertising in the realm of CTV. 

Adapting to Chrome's Cookieless Future: The Reticle AI Advantage

Unlike many reacting to the cookie deprecation, Reticle AI has been cookieless from the start. It's not a strategic shift; it's our core belief. We thrive on the notion that emotion enhances engagement and attention, and believe in making the most optimal consumer experience that doesn’t rely on invasive data collection. 

CMS Feature: Strategic Playbook for Martech and Digital Operations Integration

Integrating martech with digital operations catalyzes efficiency and growth, driven by strategic collaboration and tech innovation.

RetailBoss Feature: The 10 Biggest Retail Trends for 2024

Emotional AI is set to transform TV advertising by enabling chatbots to handle emotionally charged interactions, creating a deeper human-like connection with viewers and potentially increasing engagement and conversion rates

The Future of Data and Media

Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit.

My 2023 CES Experience

We're excited to see the evolution of our industry and the evolution of how we target consumers and measure outcomes.

Technology Continues to Thrive Despite Financial Uncertainty

While 2023 may be a year of uncertainty, there are still results to deliver, and Reticle is ready to help you deliver emotion, connection and relevance.

Reticle Integrates with IRIS.TV

Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.

Contextual x Emotional: Creating Stronger Brand Connections

When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement.

Emotions and Logic

We are always feeling something, yet, those intense feelings are the moments that stand out to our brains the most especially when we think of emotions as an experience.

Reticle Integrates with Peer39

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

Supplement Action vs. Replace

No matter how much you plan for and predict, humans and technological systems will always find a way to surprise you. Learn why visualization is a vital component of creation and planning when designing a tool or a system.

The Process of “Debugging” Code

Different projects require different editing processes and strategies to make sure your program is running as it should.