We don’t have all of the answers now as an industry but I for one am excited for 2023 to unfold as we start to see the evolution of our industry and the evolution of how we target consumers and measure outcomes. The ability to drive attention and engagement and measure that as a currency is changing the way we look at media measurement and I for one can’t wait to go along for the ride/fly.
While 2023 may be a year of uncertainty, there are still results to deliver, and Reticle is ready to help you deliver emotion, connection and relevance.
Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.
When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement.
We are always feeling something, yet, those intense feelings are the moments that stand out to our brains the most especially when we think of emotions as an experience.
In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.
No matter how much you plan for and predict, humans and technological systems will always find a way to surprise you. Learn why visualization is a vital component of creation and planning when designing a tool or a system.
Different projects require different editing processes and strategies to make sure your program is running as it should.