Newsroom

Our latest news and insights.
Reticle Integrates with IRIS.TV

Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.

Contextual x Emotional: Creating Stronger Brand Connections

When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement.

Emotions and Logic

We are always feeling something, yet, those intense feelings are the moments that stand out to our brains the most especially when we think of emotions as an experience.

Reticle Integrates with Peer39

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

Supplement Action vs. Replace

No matter how much you plan for and predict, humans and technological systems will always find a way to surprise you. Learn why visualization is a vital component of creation and planning when designing a tool or a system.

The Process of “Debugging” Code

Different projects require different editing processes and strategies to make sure your program is running as it should.