Partnerships

Reticle Integrates with IRIS.TV

Jonah Cait
VP, Strategy & Product

Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.

TORONTO, ON. October 4, 2021 - Reticle, the leading Emotional AI for digital advertising, announced today its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Reticle’s emotional data signals to contextually target relevant, brand-safe inventory across thousands of IRIS-enabled™ premium publishers on connected TV and video worldwide.

Reticle’s Emotional AI has a taxonomy of 19+ positive emotional signals, enabling advertisers to match the emotional tone of their ad with prospective advertising placements to enhance ad viewing experiences. With this partnership, Reticle’s leadership position in emotional targeting will now be applied to online video and CTV inventory through IRIS.TV’s video data platform.

IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across CTV and premium digital video, providing access, for the first time, to video-level data. Before IRIS.TV, contextual and brand-safety data for videos was only available by analyzing the text on a web page, and was an impossibility for CTV. Now, marketers can put every video in context to confidently buy CTV and premium video inventory based on video-level contextual and brand-safety analysis and according to the specific topical nature of every video, in concert with Reticle. 

“Supply transparency, brand safety, and genre targeting should be table stakes. Through our partnership with IRIS.TV, , brands can now leverage Brand Optimal, video-level contextual data to ensure every dollar spent on premium OLV and CTV effectively activates against brand communications strategies, reinforces creative messaging, increases ad relevance, and maximizes media effectiveness,” said Jonah Cait, VP of Product. 

“We’re excited to welcome Reticle to our video data ecosystem,” said Field Garthwaite, Co-Founder and CEO, IRIS.TV. “Reticle is the industry leader in emotional AI and offers an extremely unique solution for marketers seeking to align their brand with consumers at the right moment. Reticle customers can now unlock these capabilities across all IRIS-enabled online video and CTV inventory, which is a huge win for brands, publishers, and viewers...” 

IRIS.TV unites thousands of potential integrations into a single ecosystem, bringing together publishers, data partners, ad servers, and SSPs into a platform that allows publishers’ video content to be analyzed and categorized into industry-accepted brand-safe and contextual  segments that can be purchased by marketers through any DSP via direct, private marketplace, and open auction buying.

For more information or media requests please contact Jonah Cait, Vice President of Product.
jonah.cait@reticleai.com 

About Reticle

With a focus on behavioral science and human emotion, Reticle is an artificial intelligence system specializing in emotional comprehension and expression, capable of classifying advertising inventory into emotional categories. By matching the emotional intent of an ad with the placements where audiences are most receptive to that emotion, advertisers are able to maximize brand-building impact and make their media dollars work harder. For more information, visit www.reticleai.com 

About IRIS.TV

IRIS.TV is engineering the most open video data ecosystem in the world to power meaningful connections between brands and consumers. Our video data platform provides publishers, media brands and connected tv apps with secure onboarding and activation of their video data and marketers with video-level transparency. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform including video-level contextual and brand-safe ad targeting, third-party verification, personalized video recommendations, and measurement & analytics solutions. For more information, visit www.iris.tv

Jonah Cait is the VP, Strategy & Product for Hotspex Media, a leading programmatic trading desk and one of the fastest-growing companies in Canada. Jonah has successfully led teams to design and deliver high-performing digital strategy, targeted digital advertising, contextual targeting products, and digital analytics initiatives for leading global B2B and B2C marketing organizations.

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