CanadianSME Podcast - Innovating Digital Advertising: A Journey with Josh Rosen

Josh Rosen

March 19, 2024

CanadianSME Small Business Podcast Feature: 

In the latest episode of the CanadianSME Small Business Podcast, we explore the forefront of digital advertising with Josh Rosen, President of Hotspex Media and co-founder/President of Reticle AI. From his roots as a creative visionary to becoming a leader in leveraging data analytics and AI, Josh has guided Hotspex Media to notable success, celebrated for its innovative culture. This episode offers a deep dive into the dynamic shifts in digital advertising, the strategic use of AI and contextual ad targeting, and effective brand differentiation tactics.

Discover Josh's valuable perspectives on navigating the evolving digital landscape and preparing for future trends.

More news

Winning the Digital Race: Reflections from Brand Innovators' Marketing Innovation Summit

Josh Rosen and Tricia Allen recently had the opportunity to attend Brand Innovators' Marketing Innovation Summit at Austin Race Week. One key takeaway: the funnel is no longer a funnel; it’s a flywheel.

Curiosity: The Most Underrated Metric in Campaign Effectiveness

Attention has never been more celebrated. Metrics like viewability, impressions, and engagement dominate conversations about campaign success. While these numbers are all important, attention alone doesn’t guarantee impact. A consumer can watch an ad, scroll past, and take no next step. Without action, all that attention is just noise. Curiosity, on the other hand, is a signal that a campaign has truly resonated

Important Reticle™ Update: As of October 15th we will be sunsetting our direct integration with The Trade Desk and moving back to Deal IDs.

As of October 15th we will be sunsetting our direct integration with The Trade Desk and moving back to Deal IDs. This change will unlock a more powerful transparent and performance driven way to activate Reticle™’s emotional categories.