January 21, 2024
Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit
Hear from these powerful brand leaders:
Katie Long, Vice President, Head of Demand, Beachfront Media
Josh Rosen, President, Reticle
Jeff Schmidt, SVP, Advertiser Client Solutions Nielsen
Moderated by: Joe Fried, Vice President Biddable Media, Inspire Brands
Nothing can recreate that back-to-school feeling. The excitement of putting on your brand-new outfit. The nerves that come with stepping into a new classroom. The smell of the fresh paper and unopened pencil crayons. But Walmart’s 2008 'Here We Go Again' ad by Pete Riski comes pretty close.
Love her or hate her, Taylor Swift has turned herself into one of the most powerful brands on the planet. Her fans — the Swifties — aren’t just listeners. They’re a community with their own rituals, language, and inside jokes. They obsess over Easter eggs, dissect fan theories, and rally behind her on everything from album drops to political stands. That level of connection doesn’t happen by accident. It’s the result of years of showing up in ways that feel personal, authentic, and completely in tune with what her audience cares about.
We’ve all scrolled past a ‘perfect’ ad… and felt nothing. Because the truth is, performance doesn’t come from perfection. It comes from presence. From relevance. From emotional connection.
