January 21, 2024
Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit
Hear from these powerful brand leaders:
Katie Long, Vice President, Head of Demand, Beachfront Media
Josh Rosen, President, Reticle
Jeff Schmidt, SVP, Advertiser Client Solutions Nielsen
Moderated by: Joe Fried, Vice President Biddable Media, Inspire Brands
As of October 15th we will be sunsetting our direct integration with The Trade Desk and moving back to Deal IDs. This change will unlock a more powerful transparent and performance driven way to activate Reticle™’s emotional categories.
“Spon Con” is making headlines. Sponsored content that feels organic is about creating culturally resonant moments that spark curiosity, conversation, and connection.
Across panels and conversations, one theme stood out — brand love isn’t luck; it’s marketing with intention, and making brands relevant by focusing on what matters to the consumer. Features and benefits are just table stakes. The most beloved brands earn brand love by showing up with empathy, cultural relevance, and creativity that feels human.
