January 21, 2024
Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit
Hear from these powerful brand leaders:
Katie Long, Vice President, Head of Demand, Beachfront Media
Josh Rosen, President, Reticle
Jeff Schmidt, SVP, Advertiser Client Solutions Nielsen
Moderated by: Joe Fried, Vice President Biddable Media, Inspire Brands
While news outlets can be an effective space for advertising, it’s crucial to ensure that ads are placed thoughtfully and strategically. Advertisers must recognize that the surrounding content significantly impacts how consumers perceive their brand. An ad for a family-friendly product placed alongside sensitive or controversial topics can create negative associations that might linger long after the viewer sees the ad.
With consumer confidence dropping to 40.5% in September, down from 42.6% in August, brands are facing a growing challenge: capturing attention and inspiring action in a more cautious market. But what does this decline in consumer confidence really mean?
Brand safety is crucial, but recent incidents show that traditional measures may not be enough. Reticle uses advanced contextual targeting and emotional analysis to place ads in the right environments, maximizing impact and brand integrity.
