January 21, 2024
Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit
Hear from these powerful brand leaders:
Katie Long, Vice President, Head of Demand, Beachfront Media
Josh Rosen, President, Reticle
Jeff Schmidt, SVP, Advertiser Client Solutions Nielsen
Moderated by: Joe Fried, Vice President Biddable Media, Inspire Brands
As Canada Day and Independence Day approach, flags will wave, grills will fire up, and timelines will fill with proud declarations of identity and heritage. But behind every sparkler-lit celebration is something deeper. A sense of belonging, nostalgia, and connection. These moments are driven by emotion. And for brands, that is where the opportunity lies.
At Reticle, we talk a lot about the why behind the buy, especially during high-emotion moments like Father’s Day. It’s not just about when people are spending; it’s about what’s motivating them in the moment.
With Chrome walking back plans to block third-party cookies, people are more uneasy than ever about how their data is being used. At Reticle, we’ve never relied on cookies, trackers, or personal data. Because advertising shouldn’t feel invasive. It should feel human.
