January 21, 2024
Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit
Hear from these powerful brand leaders:
Katie Long, Vice President, Head of Demand, Beachfront Media
Josh Rosen, President, Reticle
Jeff Schmidt, SVP, Advertiser Client Solutions Nielsen
Moderated by: Joe Fried, Vice President Biddable Media, Inspire Brands
We’ve all scrolled past a ‘perfect’ ad… and felt nothing. Because the truth is, performance doesn’t come from perfection. It comes from presence. From relevance. From emotional connection.
“AI can’t generate the feeling of sand between your toes.” That’s just one of the standout lines in Polaroid's latest campaign nudging us to stop scrolling, and start feeling.
As Canada Day and Independence Day approach, flags will wave, grills will fire up, and timelines will fill with proud declarations of identity and heritage. But behind every sparkler-lit celebration is something deeper. A sense of belonging, nostalgia, and connection. These moments are driven by emotion. And for brands, that is where the opportunity lies.
