January 21, 2024
Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit
Hear from these powerful brand leaders:
Katie Long, Vice President, Head of Demand, Beachfront Media
Josh Rosen, President, Reticle
Jeff Schmidt, SVP, Advertiser Client Solutions Nielsen
Moderated by: Joe Fried, Vice President Biddable Media, Inspire Brands
“Made in Canada” has always been more than just a label. It’s a selling point. It signals quality, care, and craftsmanship, but there’s something deeper. It offers a sense of community. Of pride. Of shared connection. Canadian ads have a way of celebrating small, ordinary moments that somehow feel extraordinary.
Josh Rosen and Tricia Allen recently had the opportunity to attend Brand Innovators' Marketing Innovation Summit at Austin Race Week. One key takeaway: the funnel is no longer a funnel; it’s a flywheel.
Attention has never been more celebrated. Metrics like viewability, impressions, and engagement dominate conversations about campaign success. While these numbers are all important, attention alone doesn’t guarantee impact. A consumer can watch an ad, scroll past, and take no next step. Without action, all that attention is just noise. Curiosity, on the other hand, is a signal that a campaign has truly resonated
