This site uses cookies to enhance your browsing experience. By continuing to browse, you agree to our Privacy Policy
Agree

Cookieless Targeting with Emotional AI.

Eliminate wasted ad spend

double down on your brand

+21%
Lift in Ad Recall
+31%
Lift in Attention
+18%
Lift in Perceptions
Under Armour
The Drum Awards, Reticle Highly Commended for Best Buy Side Innovation
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle™
Contextual
Demo Targeting

You've spent countless hours crafting your brand strategy and producing amazing ads.
Why not make sure they're noticed?

What is Reticle™?
A contextual data product that analyzes pages and videos for emotions and helps advertisers align the emotional tone of their ad with ad placements that convey a similar emotion.

So what?
Reticle™ has proven to create better ad viewing experiences, making brands stand out while improving upper funnel media effectiveness across Display, OLV, YouTube, and CTV.

Working with Reticle™ is Simple.
1
Signal Selection
Select the emotional signals that align with your campaign.
Leverage Your Existing Brand Strategies
Achieve Emotional Alignment
2
Deal ID Creation
Reticle works with a range of SSPs to curate brand optimal inventory.
OLV, CTV, and Display Inventory.
SSPs: Xandr, Pubmatic, SpotX, and more.
3
DSP Setup
Accept the deal in your preferred DSP. No commitments required.
DV360, TheTradeDesk, MediaMath, Xandr, Adobe, Yahoo!, and many more.
4
Measurement
Optimize and measure media metrics, brand lift, and perception change.
Attention Measurement
Lucid, Dynata, Adelaide, MOAT, and more.

Brand Optimal™

Reticle™ helps advertisers leverage their brand insights and serve ads against placements that are emotionally aligned to their messaging.

Schedule an intro
Proud Partners
Peer39 LogoXandr CurateMagniteIRIS.TVAdelaide Metrics
Reticle™ emotional AI

Data processing

Reticle™ ingests and classifies data points from URLs and Videos to produce emotional signals.
Programmatic
CTV
YouTube
Data Retrieved
Title
Body
Meta Tags
Entities
URL
Publisher
Description
Video
Keywords
Title
SRT/VTT
Creator
Video
Categories
Subscriber Counts
Engagement Rates
Tags + Descriptions
Additional Filters
Ad Clutter
GARM Brand Safety
Sentiment
Weather
Viewability
Video Size
Placement Type
Video Category
Subscriber Demographics
GARM Brand Safety
Mysognism
Conspiracy
Disinformation
Political Extremism
Getting started

Data Activation

Reticle is partnered with Peer39

Programmatic

Packaged with PEER39 brand safety standards
Open-Market OLV, Display and Native ad inventory
Activated via Deal ID through SSP
Early Access

Reticle™ x 4D

Use 4D Outcomes Engine to Boost Performance
Open-market OLV, Display and Native ad inventory
Page-level emotional analysis
Request Deal ids
Reticle helps YouTube advertisers maximize on-target reach and impact

YouTube

Manage your campaign in Google Ads or DV360
Video and channel level emotional analysis
Transparent delivery against quality content creators
Early Access
Reticle is Partnered with IRIS.TV to Deliver CTV Advertising

Connected tv

Premium OLV and CTV publishers
Appear in 100% brand-safe, relevant environments
Video-level emotional analysis
Early Access

PrICING

Easily activate against Reticle™ emotional signals.
Programmatic
Display
Contact Us
OLV
Contact Us
IRIS.TV
CTV + OLV
Contact Us
YouTube
TrueView
Contact Us
YouTube Inclusion Lists
Early Access
Our Team

Leading the charge

Josh Rosen, President of Hotspex Media

Josh Rosen

President
Tareq Jaber, Sr Data Analyst

Tricia Allen

VP, Business Development
Jonah Cait, VP of Product at Hotspex Media

Jonah cait

VP, Product
Alexander Schure, SVP Ad Operations at Hotspex Media

Alexander Schure

SVP, Ad Operations
Christian Mitrache, Associate Data Scientist

Christian Mitrache

Data Scientist

Will Richman

Manager, Growth

Samuel Xu

Data Scientist
Alexander Schure, SVP Ad Operations at Hotspex Media

Adam Blass

Full Stack Developer
Kian Salamzadeh, Full Stack Developer

Kian Salamzadeh

Full Stack Developer
Why Reticle?

Tailored

Leverage contextual categories that are customized to your brand and creative messaging strategy.

Award-winning

Working alongside brands and agencies, campaigns leveraging Reticle have won numerous industry awards.

Trusted

Built on the emotional framework from the Most Innovative Insights Firm in North America — Hotspex Research.

Brand Optimal

Improve media placement quality with privacy-compliant, advanced contextual media targeting.

Want to learn more about Reticle™?