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Cookieless Contextual with Emotional AI.

Reticle™ Enabled

Trusted Data Partner

Curated ad placements

Emotional Signals

Reticle: Active Signal
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Reticle: Active Signal
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Reticle: Active Signal
Reticle: Active Signal
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Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal

Tonal Matching

Reach Users in the Right Mindset

Scalable

Real Time Integrations With Billions of Avails

Brand Safe

Content Curation Adheres to GARM Framework

Cookieless

No User Data or Privacy Concerns

Self-Serve

Run Reticle™ in Your Preferred DSP

Brand OptimaL™ Delivery

EMotion Outperforms

Monthly Impressions

150B+

Ad Recall

+21%

Attention

+35%

Perceptions

+18%

Purchase Intent

+12%

Launching your campaign

Activating Reticle™

Select Signals

Select tonally aligned signals

Accept Deal ID

Data pushed to your DSP

Launch

Measure Reticle™ attention lift

Programmatic

Select your signals
Accept Deal IDs in your DSP
Add attention measurement
Activate your campaign
Cost built into supply

YouTube

Select your signals
Deploy placements
Add partner fee in IO
Activate your campaign
Schedule reporting

PrICING

Easily activate against Reticle™ emotional signals.
Programmatic
Display
Contact Us
OLV
Contact Us
Connected TV
Contact Us
YouTube
TrueView
Contact Us
YouTube Inclusion Lists

Select Signals

Select tonally aligned signals

Update Channels

via Chrome Extension

Launch

Optimized by YouTube creators

Programmatic

Select your signals
Accept Deal IDs in your DSP
Add attention measurement
Activate your campaign
Cost built into supply

YouTube

Select your signals
Deploy placements
Add partner fee in IO
Activate your campaign
Schedule reporting

PrICING

Easily activate against Reticle™ emotional signals.
Programmatic
Display
Contact Us
OLV
Contact Us
Connected TV
Contact Us
YouTube
TrueView
Contact Us
YouTube Inclusion Lists

How can we help?

FAQs

What is Reticle™?

Reticle™ is a contextual data provider that helps advertisers align the emotional intent of their ads with placements that convey a similar emotional tone. This alignment enhances the likelihood of ads being perceived more favorably and, consequently, drives incremental brand growth. 

When should we run Reticle™?

Advertisers should consider using Reticle™ for mid-upper funnel campaigns. Reticle™ is the difference between viewable impressions and impressions that get noticed.

How do we know which Reticle™ signals to use?

Reticle™ helps advertisers align the emotional intent of their ads with placements that convey a similar emotional tone.

To accomplish this, Reticle™ provides a range of personas to select from. Based on the personas selected, Reticle™ signals are recommended.

Does Reticle™ have its own platform?

Reticle™ will be releasing a self-serve platform, allowing advertisers to create emotionally-driven deals across the likes of Display, OLV, CTV and YouTube. The platform will enable the preview of signal content, the creation of attention tracking tags, best practices for activating Deal IDs and more.

What are the benefits of Reticle™ vs other targeting?

  • Performance Optimization: By aligning the emotional intent of your ads with the content they're placed alongside, Reticle can enhance the performance of your campaigns. This can lead to better attention, click-view rates, and ultimately, accelerated recall and brand growth.
  • Targeted Placements: With Reticle, you have greater control over where your ads appear. You can choose specific inventory types (Display, Online Video, YouTube, or CTV) and set targeting parameters, ensuring that your ads reach the right audience in the right context. Other forms of contextual targeting may have broader placements that are less targeted, resulting in ad waste and/or counter-productive ad placements.
  • Deal ID Creation: Reticle's self-serve Deal ID creation feature allows you to easily create and manage unique Deal IDs for your campaigns. This level of control may not be as readily available in open market programmatic campaigns, where you have less control over individual deal structures.
  • Support and Guidance: Reticle provides customer support and guidance to help you navigate the platform effectively, optimizing your advertising efforts. This level of support may not be as readily available with open market programmatic campaigns, where you often manage campaigns independently.
  • Data Security: Reticle takes data security seriously and implements industry-standard encryption and security measures to protect your data. This can provide peace of mind when handling sensitive campaign data.

What does Reticle™ cost?

Reticle™ charges an incremental CPM based on usage of its signals. There are no minimum fees.

Programmatic:
fees are built into the Deal ID via the selected Supply Side Partner (SSP). No fees are required to be backed out by the advertiser. Fees are transparent and disclosed in the Deal Negotiation process within your DSP.

YouTube: Google does not support Deal IDs for YouTube contextual campaigns. A partner fee is created in the corresponding Line Items and is backed out based on usage. Reporting is shared with Reticle™ and invoiced accordingly.

What is a Deal ID and do I need one?

A Deal ID is a unique identifier for programmatic advertising transactions. It helps advertisers secure specific inventory and ensure their ads are shown in the right places. You need a Deal ID to streamline your ad placements and target your desired audience effectively.

How do I request a Deal ID?

Use the following form to request a Deal ID. If you have any questions, please feel welcome to email support@reticleai.com

Alternatively, you can create a Deal ID by logging in to your Reticle™ account, selecting the desired inventory type (e.g. Display, Online Video, YouTube, or CTV), confirm your DSP buying details, including your seat ID, and set your targeting preferences. Reticle™ will then generate a unique Deal ID for you and send it to your DSP seat.

Which DSPs are compatible with Reticle™ Deal IDs?

Reticle™ can be activated programmatically with your preferred DSP.

For YouTube™, Reticle™ supports activations in DV360 and Google Ads.

Where can I find my Seat ID?

Your Seat ID is a unique identifier that is assigned to each partner. To find your Seat ID, follow the step-by-step instructions provided in our guide.

Where can I find and accept Reticle™ Deal IDs?

Reticle™ Deal IDs are specific to each advertiser. By accepting a Reticle™ Deal ID, you gain access to curated inventory based on relevant emotional signals. To find and accept your Reticle™ Deal ID(s), follow the step-by-step instructions provided in our guide.

How should we set up Reticle™ line items?

Want to make sure your Reticle™ campaigns go smoothly? To ensure you have everything you need to set up, deliver, and measure, follow the step-by-step instructions provided in our guide.

I'm experiencing a challenge. Who should I reach out to?

Please email support@reticleai.com and we'll get back to you as soon as possible.

Our Team

Leading the charge

Tricia Allen

VP, Business Development

Josh Rosen

President

Jonah cait

VP, Product

Kian Salamzadeh

Sr. Full Stack Developer

Adam Blass

Full Stack Developer
Christian Mitrache, Associate Data Scientist

Christian Mitrache

Data Scientist
Mohammed Saad - DevOps Engineer

Mohammed Saad

DevOps Engineer
Samuel Xu, Associate Data Scientist

Samuel Xu

Associate Data Scientist

Nurin Fazil

Front End Developer

Want to learn more about Reticle™?