Reticle – Powering Biddable Media with Emotional AI

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Cookieless Contextual with Emotional AI.

Attention-Generating IMPRESSIONS

Emotion builds brands

+21%

Lift in Ad Recall

+31%

Lift in Attention

+18%

Lift in Perceptions

The Drum Awards, Reticle Highly Commended for Best Buy Side Innovation

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Reticle: Active Signal

Attention Rates by Targeting Type:

Reticle™

Contextual

Demo Targeting

What is Reticle™?
A cookieless contextual data product that classifies advertising inventory based on the presence of emotions.

Better Ad Viewing Experiences
With Reticle™, brands stand out with emotional aligned ad placements, improving upper funnel media effectiveness.

Working with Reticle™:

1

Select Signals

Preview and identify the emotional inventory that aligns with your campaign.

Use Your Existing Ads

No Commitments Required

2

Deal IDs

Reticle works with a range of SSPs to help give you flexibility.

OLV, CTV, and Display Inventory

Work with your Preferred DSP

3

Launch

Optimize and measure media metrics, brand lift, and perception change.

Attention Measurement

Brand Lift and Simulated Studies

Brand Optimal™

Reticle™ helps advertisers leverage their brand insights and serve ads against placements that are emotionally aligned to their messaging.

Schedule an intro

Proud Partners

Reticle™ emotional AI

Data processing

Reticle™ ingests and classifies data points from URLs and Videos to produce emotional signals.

Title

Body

Meta Tags

Entities

URL

Publisher

Description

Video

Keywords

Title

SRT/VTT

Creator

Video

Categories

Subscriber Counts

Engagement Rates

Tags + Descriptions

Ad Clutter

GARM Brand Safety

Sentiment

Weather

Viewability

Video Size

Placement Type

Video Category

Subscriber Demographics

GARM Brand Safety

Mysognism

Conspiracy

Disinformation

Political Extremism

Getting started

Data Activation

Programmatic

Packaged with brand safety standards

Open-Market OLV, Display and Native ad inventory

Activated via Deal ID through SSP

Reticle™ x 4D

Use 4D Outcomes Engine to Boost Performance

Open-market OLV, Display and Native ad inventory

Page-level emotional analysis

YouTube

Manage your campaign in Google Ads or DV360

Video and channel level emotional analysis

Transparent delivery against quality content creators

Connected tv

Premium OLV and CTV publishers

Appear in 100% brand-safe, relevant environments

Video-level emotional analysis

PrICING

Easily activate against Reticle™ emotional signals.

Display

Contact Us

OLV

Contact Us

Connected TV

Contact Us

TrueView

Contact Us

Our Team

Leading the charge

Josh Rosen

President

Tricia Allen

VP, Business Development

Jonah cait

VP, Product

Alexander Schure

SVP, Ad Operations

Christian Mitrache

Data Scientist

Will Richman

Manager, Growth

Samuel Xu

Data Scientist

Adam Blass

Full Stack Developer

Kian Salamzadeh

Sr. Full Stack Developer

Why Reticle?

Tailored

Leverage contextual categories that are customized to your brand and creative messaging strategy.

Award-winning

Working alongside brands and agencies, campaigns leveraging Reticle have won numerous industry awards.

Trusted

Built on the emotional framework from the Most Innovative Insights Firm in North America — Hotspex Research.

Brand Optimal

Improve media placement quality with privacy-compliant, advanced contextual media targeting.

Want to learn more about Reticle™?