Reticle – Powering Biddable Media with Emotional AI

Working with Reticle™ is Simple.

Signal Selection

Select the emotional signals that align with your campaign.

Leverage Your Existing Brand Strategies

Achieve Emotional Alignment

Deal ID Creation

Reticle works with a range of SSPs to curate brand optimal inventory.

OLV, CTV, and Display Inventory.

SSPs: Xandr, Magnite, SpotX, and more.

DSP Setup

Accept the deal in your preferred DSP. No commitments required.

DV360, TheTradeDesk, MediaMath, Xandr, Adobe, Yahoo!, and many more.

Measurement

Optimize and measure media metrics, brand lift, and perception change.

Lucid, Dynata, Upwave, Nielsen, MOAT, and more.

Brand Optimal™

Reticle™ helps advertisers leverage their brand insights and serve ads against placements that are emotionally aligned to their messaging.

Reticle's™ emotional AI

Data processing

Reticle's™ AI ingests and classifies data points from URLs and Videos to produce emotional signals.

Title

Body

Meta Tags

Entities

URL

Publisher

Description

Video

Keywords

Title

SRT/VTT

Ad Clutter

Sentiment

Weather

Viewability

Video Size

Placement Type

Video Category

Emotional Alignment

Use Reticle™ signals to align the emotional intent of your ad with contextual placements where audiences are most receptive to your messaging.

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results

Media impact

+21%

Lift in Brand Awareness

+23%

Lift in Brand Consideration

+15%

Lift in Brand Perceptions

Reticle's™ emotional signals coupled with probabilistic audience targeting help advertisers reach the right audience at the right moment — at scale — to improve brand building performance.

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Reticle™

Contextual

Demo Targeting

Reticle™ x Peer39

Packaged with PEER39 brand safety standards

Open-market OLV, Display and Native ad inventory

Page-level emotional analysis

Reticle™ x 4D

Use 4D Outcomes Engine to Boost Performance

Open-market OLV, Display and Native ad inventory

Page-level emotional analysis

Reticle™ x iris.tv

Premium OLV and CTV publishers

Appear in 100% brand-safe, relevant environments

Video-level emotional analysis

Reticle helps YouTube advertisers maximize on-target reach and impact

Reticle™ x YouTube

Manage your campaign in your own buying seat

Video and channel level emotional analysis

Transparent delivery against quality content creators

PrICING

Easily activate against Reticle™ emotional signals.

Display

OLV

CTV + OLV

OLV

Our Team

Leading the charge

Josh Rosen

President

Tricia Allen

VP, Business Development

Jonah cait

VP, Product

Alexander Schure

SVP, Ad Operations

Anna Thukral

Technical Program Manager

Tareq Jaber

Sr. Data Analyst

Kian Salamzadeh

Full Stack Developer

Adam Blass