You've spent countless hours crafting your brand strategy and producing amazing ads. Why not make sure they're noticed?
What is Reticle™? A contextual data product that analyzes pages and videos for emotions and helps advertisers align the emotional tone of their ad with ad placements that convey a similar emotion.
So what? Reticle™ has proven to create better ad viewing experiences, making brands stand out while improving upper funnel media effectiveness across Display, OLV, YouTube, and CTV.
Working with Reticle™ is Simple.
1
Signal Selection
Select the emotional signals that align with your campaign.
Leverage Your Existing Brand Strategies
Achieve Emotional Alignment
2
Deal ID Creation
Reticle works with a range of SSPs to curate brand optimal inventory.
OLV, CTV, and Display Inventory.
SSPs: Xandr, Pubmatic, SpotX, and more.
3
DSP Setup
Accept the deal in your preferred DSP. No commitments required.
DV360, TheTradeDesk, MediaMath, Xandr, Adobe, Yahoo!, and many more.
4
Measurement
Optimize and measure media metrics, brand lift, and perception change.
Attention Measurement
Lucid, Dynata, Adelaide, MOAT, and more.
Brand Optimal™
Reticle™ helps advertisers leverage their brand insights and serve ads against placements that are emotionally aligned to their messaging.
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