Cookieless Contextual with Emotional AI.
Attention Rates by Targeting Type:
What is Reticle™?A cookieless contextual data product that classifies advertising inventory based on the presence of emotions.Better Ad Viewing ExperiencesWith Reticle™, brands stand out with emotional aligned ad placements, improving upper funnel media effectiveness.
Reticle™ helps advertisers leverage their brand insights and serve ads against placements that are emotionally aligned to their messaging.