Tricia Allen shared her thoughts with CMSWire on how traditional segmentation—relying on demographic customer data such as age, location, income, and gender—is being challenged.
"It may be helpful to some advertisers, but with the increase in privacy laws across the US, and consumers becoming more concerned about who they give data to, we looked for new ways to use AI to solve this problem. AI now allows us to scan millions of web pages and online videos for emotional context. By using no customer data, we can place ads that match the content and emotional context of the content the viewer is watching.”
Read the full article by Scott Clark here.
