May 13, 2025
Checkout our favourite emotional ads from 2024:
We’ve all scrolled past a ‘perfect’ ad… and felt nothing. Because the truth is, performance doesn’t come from perfection. It comes from presence. From relevance. From emotional connection.
“AI can’t generate the feeling of sand between your toes.” That’s just one of the standout lines in Polaroid's latest campaign nudging us to stop scrolling, and start feeling.
As Canada Day and Independence Day approach, flags will wave, grills will fire up, and timelines will fill with proud declarations of identity and heritage. But behind every sparkler-lit celebration is something deeper. A sense of belonging, nostalgia, and connection. These moments are driven by emotion. And for brands, that is where the opportunity lies.
