May 13, 2025
Checkout our favourite emotional ads from 2024:
Josh Rosen and Tricia Allen recently had the opportunity to attend Brand Innovators' Marketing Innovation Summit at Austin Race Week. One key takeaway: the funnel is no longer a funnel; it’s a flywheel.
Attention has never been more celebrated. Metrics like viewability, impressions, and engagement dominate conversations about campaign success. While these numbers are all important, attention alone doesn’t guarantee impact. A consumer can watch an ad, scroll past, and take no next step. Without action, all that attention is just noise. Curiosity, on the other hand, is a signal that a campaign has truly resonated
As of October 15th we will be sunsetting our direct integration with The Trade Desk and moving back to Deal IDs. This change will unlock a more powerful transparent and performance driven way to activate Reticle™’s emotional categories.
