Reticle Wrapped: A Year in Review

Tricia Allen

May 13, 2025

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It’s Not About Better Ads—It’s About Better Placement

We’ve all scrolled past a ‘perfect’ ad… and felt nothing. Because the truth is, performance doesn’t come from perfection. It comes from presence. From relevance. From emotional connection.

Polariod's Latest Campaign Reminds us to Stop The Scroll

“AI can’t generate the feeling of sand between your toes.” That’s just one of the standout lines in Polaroid's latest campaign nudging us to stop scrolling, and start feeling. 

Patriotism, Emotion, and the Power of the Moment

As Canada Day and Independence Day approach, flags will wave, grills will fire up, and timelines will fill with proud declarations of identity and heritage. But behind every sparkler-lit celebration is something deeper. A sense of belonging, nostalgia, and connection. These moments are driven by emotion. And for brands, that is where the opportunity lies.