Reticle is Now Available Directly in The Trade Desk!

Tricia Allen

October 31, 2024

With the holiday season just around the corner, it's time to ensure your advertising strategies are primed for success! As you gear up for this busy shopping period, we wanted to remind you that Reticle's emotional targeting capabilities are now fully integrated with The Trade Desk.

Why Choose Reticle?

Our partnership with The Trade Desk means you can access our advanced emotional targeting without needing a Deal ID, streamlining the process to connect more effectively with your audience during this crucial time.

Key Benefits of Reticle:

  • Increased Engagement: Experience over a 20% boost in attention with campaigns leveraging our emotional signals—vital for capturing holiday shoppers!
  • Precision and Safety: Our rigorous methodology includes human verification, ensuring your ads are placed in brand-safe environments.
  • Customization: We offer tailored emotional signals that align perfectly with your brand and campaign objectives.

Get Started Today: Activating Reticle's emotional signals on The Trade Desk is a breeze, and our services are also available on any DSP you prefer. Don’t let this holiday season slip by without maximizing your ad impact!

If you have any questions about Reticle’s emotional targeting and need support identifying which categories to use for your campaigns, please reach out. You can also check out our demo to explore our emotional categories and content alignment.

Interested? Let’s chat!

More news

100 pitches, 99 no’s: Why we keep coming back for more

Let’s set the record straight: if we really heard 99 “no’s,” we wouldn’t still be in business. As a contextual data provider able to activate emotion for long term brand building, what we’ve experienced instead is a learning curve that highlights an unaddressed issue in advertising and marketing. The problem isn't that brands keep rejecting our pitches -- it's that there's a disconnect between what the brands say they value and want, versus the reality of how they actually make their decisions.

Elevate Your Campaigns with Reticle’s New Creative Testing and Brand Lift Solutions!

As part of our ongoing commitment to helping brands achieve better results, we’re thrilled to announce that Reticle now offers the ability to test your creative for emotional category alignment and track brand lift to prove the effectiveness of your campaigns.

Navigating Brand Safety in Advertising: The Importance of Thoughtful Placement

While news outlets can be an effective space for advertising, it’s crucial to ensure that ads are placed thoughtfully and strategically. Advertisers must recognize that the surrounding content significantly impacts how consumers perceive their brand. An ad for a family-friendly product placed alongside sensitive or controversial topics can create negative associations that might linger long after the viewer sees the ad.