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Adelaide Partners With Holding Companies & Programmatic Platforms to Launch Flight Control, a Revolutionary Pre-Planning Tool

Tricia Allen
VP Business Development

March 19, 2024

Our attention partner, Adelaide, has just launched Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance.

Adelaide, the leader in attention-based media quality measurement, announces Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance.

Launch partners include Adlook, Adobe Advertising, Captify, Emodo, Illuma, InMobi, Kargo, Magnite, Media.net, MobileFuse, Mobkoi, News UK, OpenX, OCM Media, Picnic, Reticle, PubMatic, Seedtag, Sharethrough, Smartifai, Teads, TripleLift, Undertone, ViralGains, Wunderkind, Yahoo, and media agencies, GroupM, Havas Media Network, IPG Mediabrands, Omnicom Media Group, and Publicis Media.

Flight Control uses Adelaide’s attention-based media quality metric, AU, to enumerate quality thresholds. AU is the attention economy’s most popular metric, selected by leading DSPs and SSPs as their preferred attention metric.
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How Flight Control Works

Flight Control helps answer one of the most common questions advertisers ask Adelaide: What’s the ideal target AU for this campaign?

Within the Flight Control dashboard, marketers input three criteria:

  1. Outcome Type - upper, middle, or lower-funnel outcomes
  2. Category - advertiser vertical
  3. Channel - medium (e.g., display, OLV)

Flight Control then produces a target AU. Media below the recommended AU floor can be reduced or avoided altogether to increase campaign efficiency. By implementing minimum AU thresholds, advertisers have seen significant results: on average, conversion metrics have increased by 59% and brand lift metrics by 50%.

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Read the full Adelaide update here.

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