Events
Join us at CES from Jan 5-8

Adelaide Partners With Holding Companies & Programmatic Platforms to Launch Flight Control, a Revolutionary Pre-Planning Tool

Tricia Allen
VP Business Development

March 19, 2024

Our attention partner, Adelaide, has just launched Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance.

Adelaide, the leader in attention-based media quality measurement, announces Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance.

Launch partners include Adlook, Adobe Advertising, Captify, Emodo, Illuma, InMobi, Kargo, Magnite, Media.net, MobileFuse, Mobkoi, News UK, OpenX, OCM Media, Picnic, Reticle, PubMatic, Seedtag, Sharethrough, Smartifai, Teads, TripleLift, Undertone, ViralGains, Wunderkind, Yahoo, and media agencies, GroupM, Havas Media Network, IPG Mediabrands, Omnicom Media Group, and Publicis Media.

Flight Control uses Adelaide’s attention-based media quality metric, AU, to enumerate quality thresholds. AU is the attention economy’s most popular metric, selected by leading DSPs and SSPs as their preferred attention metric.
‍

How Flight Control Works

Flight Control helps answer one of the most common questions advertisers ask Adelaide: What’s the ideal target AU for this campaign?

Within the Flight Control dashboard, marketers input three criteria:

  1. Outcome Type - upper, middle, or lower-funnel outcomes
  2. Category - advertiser vertical
  3. Channel - medium (e.g., display, OLV)

Flight Control then produces a target AU. Media below the recommended AU floor can be reduced or avoided altogether to increase campaign efficiency. By implementing minimum AU thresholds, advertisers have seen significant results: on average, conversion metrics have increased by 59% and brand lift metrics by 50%.

‍

Read the full Adelaide update here.

‍

More news

How Reticle AI Helps You Make the Most of Your Ad Budget

As economic uncertainty and rising tariffs lead businesses to cut back on ad spend, it’s crucial to find smarter ways to allocate those reduced budgets. The good news? Reducing spend doesn’t have to mean sacrificing your marketing impact.

Reticle AI Named Finalist for Best Use of AI at the Digiday Media Buying and Planning Awards

We’re excited to share that Reticle AI is a finalist for Best Use of AI at the 2025 Digiday Media Buying and Planning Awards for our Love Mucho campaign with Mucho Burrito! The Love Mucho campaign was all about emotion-driven marketing—building a real connection between Mucho Burrito and its audience while also driving in-store visits and online orders. Instead of relying solely on traditional targeting like demographics or in-market signals, we used Reticle AI to place ads in emotionally relevant environments.

Why Cutting Ad Spend in a Trade War is a Costly Mistake

As the U.S.-Canada trade war unfolds, tariffs are pushing up costs, and uncertainty looms large for businesses. But now isn’t the time to cut ad spend—it’s the time to double down and connect with your audience on a deeper level.