RetailBoss Feature: The 10 Biggest Retail Trends for 2024

February 7, 2024

Emotional AI is set to transform TV advertising by enabling chatbots to handle emotionally charged interactions, creating a deeper human-like connection with viewers and potentially increasing engagement and conversion rates

"It takes less than three seconds for people to have a gut reaction," said Tricia Allen, VP Business Development at Reticle AI.

“Retailers can leverage emotional AI to target audiences in connected TV ads.  CTV ad spend is forcast to outpace regular TV ad spend.  Just in June, companies spent a record one billion dollars advertising on connected TV.”

“Emotional alignment has the ability to drive attention by up to 20 percent.  And it also engages viewers, with a 12 percent increase in videos watched to completion.  Retailers big and small can take advantage of emotional AI to get their ads in front of the audiences who are most likely to feel the emotions their ads evoke.”

Read the full RetailBoss article here.

More news

It’s Not About Better Ads—It’s About Better Placement

We’ve all scrolled past a ‘perfect’ ad… and felt nothing. Because the truth is, performance doesn’t come from perfection. It comes from presence. From relevance. From emotional connection.

Polaroid's Latest Campaign Reminds us to Stop The Scroll

“AI can’t generate the feeling of sand between your toes.” That’s just one of the standout lines in Polaroid's latest campaign nudging us to stop scrolling, and start feeling. 

Patriotism, Emotion, and the Power of the Moment

As Canada Day and Independence Day approach, flags will wave, grills will fire up, and timelines will fill with proud declarations of identity and heritage. But behind every sparkler-lit celebration is something deeper. A sense of belonging, nostalgia, and connection. These moments are driven by emotion. And for brands, that is where the opportunity lies.