RetailBoss Feature: The 10 Biggest Retail Trends for 2024

February 7, 2024

Emotional AI is set to transform TV advertising by enabling chatbots to handle emotionally charged interactions, creating a deeper human-like connection with viewers and potentially increasing engagement and conversion rates

"It takes less than three seconds for people to have a gut reaction," said Tricia Allen, VP Business Development at Reticle AI.

“Retailers can leverage emotional AI to target audiences in connected TV ads. CTV ad spend is forcast to outpace regular TV ad spend. Just in June, companies spent a record one billion dollars advertising on connected TV.”

“Emotional alignment has the ability to drive attention by up to 20 percent. And it also engages viewers, with a 12 percent increase in videos watched to completion. Retailers big and small can take advantage of emotional AI to get their ads in front of the audiences who are most likely to feel the emotions their ads evoke.”

Read the full RetailBoss article here.

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