Join Reticle AI President, Josh Rosen, on the InspiredInsider podcast as he dives into the genesis of Reticle AI and its impact on the digital advertising landscape. Discover how Hotspex Media has played a pivotal role in driving companies' online success, from its early days to the groundbreaking innovations of today. Tune in for an enlightening discussion on our journey, platform recommendations, and the future of digital marketing!
Reticle President, Josh Rosen, recently shared his insights on AI-driven marketing with CMSWire.
CanadianSME Podcast features Josh Rosen of Hotspex Media & Reticle AI, diving into the digital ad revolution. Learn how AI & data analytics are reshaping brand connections and the post-cookie era's opportunities.
This past weekend, Reticle had the privilege of attending the renowned South by Southwest (SXSW) event in Austin, Texas. Teaming up with Brand Innovators, we immersed ourselves in a whirlwind of insights and innovations alongside over 800 brand marketers and 100+ leading brands on stage throughout the weekend.
In the dynamic realm of advertising, understanding the impact of emotional context is key to creating connections with audiences. A recent study conducted by the Alliance for Video-level Contextual Advertising (AVCA) explored the impact of AI in contextual advertising in the realm of CTV.
Unlike many reacting to the cookie deprecation, Reticle AI has been cookieless from the start. It's not a strategic shift; it's our core belief. We thrive on the notion that emotion enhances engagement and attention, and believe in making the most optimal consumer experience that doesn’t rely on invasive data collection.
Emotional AI is set to transform TV advertising by enabling chatbots to handle emotionally charged interactions, creating a deeper human-like connection with viewers and potentially increasing engagement and conversion rates
Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit.
We're excited to see the evolution of our industry and the evolution of how we target consumers and measure outcomes.
While 2023 may be a year of uncertainty, there are still results to deliver, and Reticle is ready to help you deliver emotion, connection and relevance.
When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement.