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As economic uncertainty and rising tariffs lead businesses to cut back on ad spend, it’s crucial to find smarter ways to allocate those reduced budgets. The good news? Reducing spend doesn’t have to mean sacrificing your marketing impact.
We’re excited to share that Reticle AI is a finalist for Best Use of AI at the 2025 Digiday Media Buying and Planning Awards for our Love Mucho campaign with Mucho Burrito! The Love Mucho campaign was all about emotion-driven marketing—building a real connection between Mucho Burrito and its audience while also driving in-store visits and online orders. Instead of relying solely on traditional targeting like demographics or in-market signals, we used Reticle AI to place ads in emotionally relevant environments.
As the U.S.-Canada trade war unfolds, tariffs are pushing up costs, and uncertainty looms large for businesses. But now isn’t the time to cut ad spend—it’s the time to double down and connect with your audience on a deeper level.
Josh Rosen and I spent the past weekend in Austin attending the Brand Innovators Marketing Summit at SXSW. At this event, brand leaders from established global companies and fast-growing challengers shared insights and strategies. The event was packed with inspiring conversations, delicious BBQ, and plenty of queso, and the energy was contagious as marketers connected, networked, and learned from one another.
What if you could understand the emotional power of sports to drive traffic, sales, and true brand love — without spending a dime on research?
Valentine’s Day is a perfect time to celebrate love, and brands like Barilla are taking advantage of the occasion with their Limited Edition Barilla Love Pasta. While these seasonal offerings are fun and create excitement, they also highlight an important truth: brand love shouldn’t be limited to just one day or one campaign.
The Brand Innovators Marketing Innovation Summit at Bimbo Bakeries offered an insightful exploration of how leading brands navigate the delicate balance between short-term wins and long-term brand building. In a category as competitive as grocery, where consumer loyalty is fleeting and purchase decisions happen in seconds, the summit reinforced the critical importance of strategic branding.
The challenges facing the industry today demand a shift in focus. Rewarding efficiency alone isn’t enough. Brands need to prioritize emotional connections to stand out in a crowded, AI-driven marketplace. By doing so, they can not only drive immediate results but also lay the groundwork for long-term growth and loyalty.
What a year it’s been! We’re so thankful for your continued support in 2024, and we can’t wait to achieve even greater things together in 2025.
As part of our ongoing commitment to helping brands achieve better results, we’re thrilled to announce that Reticle now offers the ability to test your creative for emotional category alignment and track brand lift to prove the effectiveness of your campaigns.
While news outlets can be an effective space for advertising, it’s crucial to ensure that ads are placed thoughtfully and strategically. Advertisers must recognize that the surrounding content significantly impacts how consumers perceive their brand. An ad for a family-friendly product placed alongside sensitive or controversial topics can create negative associations that might linger long after the viewer sees the ad.
With consumer confidence dropping to 40.5% in September, down from 42.6% in August, brands are facing a growing challenge: capturing attention and inspiring action in a more cautious market. But what does this decline in consumer confidence really mean?
Brand safety is crucial, but recent incidents show that traditional measures may not be enough. Reticle uses advanced contextual targeting and emotional analysis to place ads in the right environments, maximizing impact and brand integrity.
In the world of digital advertising, quality placements are becoming increasingly important. Explore the impact of high vs. low-quality ad placements, the cost of poor choices, and strategies for improving your ad performance.
AI technology, while revolutionary, is only as unbiased as the data it’s trained on. The lack of diversity in the images generated by the AI tool I used illustrates a broader issue: AI systems can perpetuate and even amplify existing societal biases.
Coming away from the Collision Conference, I wanted to take a moment to reflect and share some key takeaways from our time spent with the many attendees that we had the chance to connect with. The conversations and presentations sparked some fascinating insights into the current state of marketing and technology.
Looking for Oracle alternatives? Reticle offers emotion-based contextual targeting, enhancing impression quality, attention, and engagement without the use of personal data.
Marketing is about storytelling, empathy, and understanding the human experience. It's about creating moments that resonate on a profoundly emotional level. The brilliant creative work that won Lions at Cannes wasn't just about data and algorithms; it was about the human stories it told and the emotions it evoked.
As marketers, we’ve long been stuck focusing on misleading metrics that capture a sliver of our audience — the infamous ~1% of ‘clickers’. Simply stated, our measurement paradigms are dated and it’s time for a change in perspective. After all, if we believe in the power of advertising, shouldn’t more of our attention be on the quality of our upper to mid-funnel spending?
In the ever-evolving realm of digital advertising, recent developments like Google's decision to postpone the elimination of third-party cookies in Chrome highlight the persistent challenges faced by advertisers.
In a recent incident involving TIME Magazine, prominent articles featuring Taylor Swift, Sam Altman, and the James Webb telescope were inaccurately flagged as unsafe for advertising. This misclassification, attributed to DoubleVerify and AdSafe, not only resulted in missed advertising opportunities but also underscored the critical need for precise content classification in the digital advertising realm.
Join Reticle AI President, Josh Rosen, on the InspiredInsider podcast as he dives into the genesis of Reticle AI and its impact on the digital advertising landscape. Discover how Hotspex Media has played a pivotal role in driving companies' online success, from its early days to the groundbreaking innovations of today. Tune in for an enlightening discussion on our journey, platform recommendations, and the future of digital marketing!
Reticle President, Josh Rosen, recently shared his insights on AI-driven marketing with CMSWire.
CanadianSME Podcast features Josh Rosen of Hotspex Media & Reticle AI, diving into the digital ad revolution. Learn how AI & data analytics are reshaping brand connections and the post-cookie era's opportunities.
This past weekend, Reticle had the privilege of attending the renowned South by Southwest (SXSW) event in Austin, Texas. Teaming up with Brand Innovators, we immersed ourselves in a whirlwind of insights and innovations alongside over 800 brand marketers and 100+ leading brands on stage throughout the weekend.
In the dynamic realm of advertising, understanding the impact of emotional context is key to creating connections with audiences. A recent study conducted by the Alliance for Video-level Contextual Advertising (AVCA) explored the impact of AI in contextual advertising in the realm of CTV.
Unlike many reacting to the cookie deprecation, Reticle AI has been cookieless from the start. It's not a strategic shift; it's our core belief. We thrive on the notion that emotion enhances engagement and attention, and believe in making the most optimal consumer experience that doesn’t rely on invasive data collection.
Emotional AI is set to transform TV advertising by enabling chatbots to handle emotionally charged interactions, creating a deeper human-like connection with viewers and potentially increasing engagement and conversion rates
Listen to our livecast about the future of data and media from the Brand Innovators Spring 2023 Media Buying Summit.
We're excited to see the evolution of our industry and the evolution of how we target consumers and measure outcomes.
While 2023 may be a year of uncertainty, there are still results to deliver, and Reticle is ready to help you deliver emotion, connection and relevance.
When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement.
AI tools are reshaping how businesses engage with their audiences, particularly in the realm of advertising. Tricia Allen shared her thoughts with CMSWire on how traditional segmentation—relying on demographic customer data such as age, location, income, and gender—is being challenged.
