We don’t have all of the answers now as an industry but I for one am excited for 2023 to unfold as we start to see the evolution of our industry and the evolution of how we target consumers and measure outcomes. The ability to drive attention and engagement and measure that as a currency is changing the way we look at media measurement and I for one can’t wait to go along for the ride/fly.
While 2023 may be a year of uncertainty, there are still results to deliver, and Reticle is ready to help you deliver emotion, connection and relevance.
When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement.
