With Chrome walking back plans to block third-party cookies, people are more uneasy than ever about how their data is being used. At Reticle, we’ve never relied on cookies, trackers, or personal data. Because advertising shouldn’t feel invasive. It should feel human.
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As economic uncertainty and rising tariffs lead businesses to cut back on ad spend, it’s crucial to find smarter ways to allocate those reduced budgets. The good news? Reducing spend doesn’t have to mean sacrificing your marketing impact.
We’re excited to share that Reticle AI is a finalist for Best Use of AI at the 2025 Digiday Media Buying and Planning Awards for our Love Mucho campaign with Mucho Burrito! The Love Mucho campaign was all about emotion-driven marketing—building a real connection between Mucho Burrito and its audience while also driving in-store visits and online orders. Instead of relying solely on traditional targeting like demographics or in-market signals, we used Reticle AI to place ads in emotionally relevant environments.
As the U.S.-Canada trade war unfolds, tariffs are pushing up costs, and uncertainty looms large for businesses. But now isn’t the time to cut ad spend—it’s the time to double down and connect with your audience on a deeper level.
Josh Rosen and I spent the past weekend in Austin attending the Brand Innovators Marketing Summit at SXSW. At this event, brand leaders from established global companies and fast-growing challengers shared insights and strategies. The event was packed with inspiring conversations, delicious BBQ, and plenty of queso, and the energy was contagious as marketers connected, networked, and learned from one another.
What if you could understand the emotional power of sports to drive traffic, sales, and true brand love — without spending a dime on research?
Valentine’s Day is a perfect time to celebrate love, and brands like Barilla are taking advantage of the occasion with their Limited Edition Barilla Love Pasta. While these seasonal offerings are fun and create excitement, they also highlight an important truth: brand love shouldn’t be limited to just one day or one campaign.
The Brand Innovators Marketing Innovation Summit at Bimbo Bakeries offered an insightful exploration of how leading brands navigate the delicate balance between short-term wins and long-term brand building. In a category as competitive as grocery, where consumer loyalty is fleeting and purchase decisions happen in seconds, the summit reinforced the critical importance of strategic branding.
The challenges facing the industry today demand a shift in focus. Rewarding efficiency alone isn’t enough. Brands need to prioritize emotional connections to stand out in a crowded, AI-driven marketplace. By doing so, they can not only drive immediate results but also lay the groundwork for long-term growth and loyalty.
What a year it’s been! We’re so thankful for your continued support in 2024, and we can’t wait to achieve even greater things together in 2025.
AI tools are reshaping how businesses engage with their audiences, particularly in the realm of advertising. Tricia Allen shared her thoughts with CMSWire on how traditional segmentation—relying on demographic customer data such as age, location, income, and gender—is being challenged.
With the holiday season just around the corner, it's time to ensure your advertising strategies are primed for success! As you gear up for this busy shopping period, we wanted to remind you that Reticle's emotional targeting capabilities are now fully integrated with The Trade Desk.
As part of our ongoing commitment to helping brands achieve better results, we’re thrilled to announce that Reticle now offers the ability to test your creative for emotional category alignment and track brand lift to prove the effectiveness of your campaigns.
While news outlets can be an effective space for advertising, it’s crucial to ensure that ads are placed thoughtfully and strategically. Advertisers must recognize that the surrounding content significantly impacts how consumers perceive their brand. An ad for a family-friendly product placed alongside sensitive or controversial topics can create negative associations that might linger long after the viewer sees the ad.
With consumer confidence dropping to 40.5% in September, down from 42.6% in August, brands are facing a growing challenge: capturing attention and inspiring action in a more cautious market. But what does this decline in consumer confidence really mean?
AI technology, while revolutionary, is only as unbiased as the data it’s trained on. The lack of diversity in the images generated by the AI tool I used illustrates a broader issue: AI systems can perpetuate and even amplify existing societal biases.
Looking for Oracle alternatives? Reticle offers emotion-based contextual targeting, enhancing impression quality, attention, and engagement without the use of personal data.
Marketing is about storytelling, empathy, and understanding the human experience. It's about creating moments that resonate on a profoundly emotional level. The brilliant creative work that won Lions at Cannes wasn't just about data and algorithms; it was about the human stories it told and the emotions it evoked.
In the ever-evolving realm of digital advertising, recent developments like Google's decision to postpone the elimination of third-party cookies in Chrome highlight the persistent challenges faced by advertisers.
In a recent incident involving TIME Magazine, prominent articles featuring Taylor Swift, Sam Altman, and the James Webb telescope were inaccurately flagged as unsafe for advertising. This misclassification, attributed to DoubleVerify and AdSafe, not only resulted in missed advertising opportunities but also underscored the critical need for precise content classification in the digital advertising realm.
Our attention partner, Adelaide, has just launched Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance.
This past weekend, Reticle had the privilege of attending the renowned South by Southwest (SXSW) event in Austin, Texas. Teaming up with Brand Innovators, we immersed ourselves in a whirlwind of insights and innovations alongside over 800 brand marketers and 100+ leading brands on stage throughout the weekend.
Unlike many reacting to the cookie deprecation, Reticle AI has been cookieless from the start. It's not a strategic shift; it's our core belief. We thrive on the notion that emotion enhances engagement and attention, and believe in making the most optimal consumer experience that doesn’t rely on invasive data collection.
We're excited to see the evolution of our industry and the evolution of how we target consumers and measure outcomes.
While 2023 may be a year of uncertainty, there are still results to deliver, and Reticle is ready to help you deliver emotion, connection and relevance.
