Tricia Allen

VP Business Development
Advertising

Bias in AI: The Need for Human Touch in Digital Marketing

AI technology, while revolutionary, is only as unbiased as the data it’s trained on. The lack of diversity in the images generated by the AI tool I used illustrates a broader issue: AI systems can perpetuate and even amplify existing societal biases.

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Looking for Oracle Alternatives? Meet Reticle’s Emotional Targeting Solution

Looking for Oracle alternatives? Reticle offers emotion-based contextual targeting, enhancing impression quality, attention, and engagement without the use of personal data.

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The Ironic Magic of Cannes 2024: AI Buzz and Human Connections

Marketing is about storytelling, empathy, and understanding the human experience. It's about creating moments that resonate on a profoundly emotional level. The brilliant creative work that won Lions at Cannes wasn't just about data and algorithms; it was about the human stories it told and the emotions it evoked.

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Beyond Cookies: How Reticle AI Redefines Digital Advertising Strategies

In the ever-evolving realm of digital advertising, recent developments like Google's decision to postpone the elimination of third-party cookies in Chrome highlight the persistent challenges faced by advertisers.

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Taylor Swift TIME Feature Marked Unsafe

In a recent incident involving TIME Magazine, prominent articles featuring Taylor Swift, Sam Altman, and the James Webb telescope were inaccurately flagged as unsafe for advertising. This misclassification, attributed to DoubleVerify and AdSafe, not only resulted in missed advertising opportunities but also underscored the critical need for precise content classification in the digital advertising realm.

Partnerships

Adelaide Partners With Holding Companies & Programmatic Platforms to Launch Flight Control, a Revolutionary Pre-Planning Tool

Our attention partner, Adelaide, has just launched Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance.

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Exploring the Future of Marketing: Highlights from SXSW Austin 2024

This past weekend, Reticle had the privilege of attending the renowned South by Southwest (SXSW) event in Austin, Texas. Teaming up with Brand Innovators, we immersed ourselves in a whirlwind of insights and innovations alongside over 800 brand marketers and 100+ leading brands on stage throughout the weekend. 

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Adapting to Chrome's Cookieless Future: The Reticle AI Advantage

Unlike many reacting to the cookie deprecation, Reticle AI has been cookieless from the start. It's not a strategic shift; it's our core belief. We thrive on the notion that emotion enhances engagement and attention, and believe in making the most optimal consumer experience that doesn’t rely on invasive data collection. 

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My 2023 CES Experience

We're excited to see the evolution of our industry and the evolution of how we target consumers and measure outcomes.

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Technology Continues to Thrive Despite Financial Uncertainty

While 2023 may be a year of uncertainty, there are still results to deliver, and Reticle is ready to help you deliver emotion, connection and relevance.