Jonah Cait

VP, Strategy & Product
Jonah Cait is the VP, Strategy & Product for Hotspex Media, a leading programmatic trading desk and one of the fastest-growing companies in Canada. Jonah has successfully led teams to design and deliver high-performing digital strategy, targeted digital advertising, contextual targeting products, and digital analytics initiatives for leading global B2B and B2C marketing organizations.
Partnerships

Reticle Integrates with IRIS.TV

Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.

Advertising

Contextual x Emotional: Creating Stronger Brand Connections

When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement.

Partnerships

Reticle Integrates with Peer39

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.