As of October 15th we will be sunsetting our direct integration with The Trade Desk and moving back to Deal IDs. This change will unlock a more powerful transparent and performance driven way to activate Reticle™’s emotional categories.
What this means
This transition is designed to enhance how we deliver value for our partners.
Here’s what you can expect moving forward:
- Greater Transparency: Get clearer visibility into pricing, inventory, and performance across every campaign.
- Smarter Optimization: We’re curating only top-performing URLs within each emotional category, ensuring every impression drives measurable impact.
- More support : Deal ID’s allow us to have greater line of sight into your campaign performance so that we can support and help optimize your campaign performance.
Deal IDs make it seamless to activate Reticle™ data through your DSP of choice, with no extra setup or workflow friction.
What’s Next?
If you are planning a campaign using Reticle™ and you want to use TTD DSP, please reach out and request Deal IDs and provide your seat number and requested categories. Deal ID’s are turned around within 24 hours or sooner if needed. As always Reticle™ remains DSP agnostic and our data works with any DSP you wish to work with.
For more information, questions or to request deal ID’s please reach out to us and don’t forget to check out our new VIBE tool to get insight into which emotional categories align best for your campaigns.
Contact Tricia for more information: Tricia.allen@reticleai.com
