Reticle and the Next Wave of Contextual Media Buying.
Emotion is...
Hard to define. Hard to describe. Hard to target.
But it’s crucially important.
Because while humans may make some decisions rationally, emotion plays an outsized role in our decision making.
Understanding emotion is the difference between making an ad and making an ad matter.
Finding that resonance with audiences is both the content of the ad and the context in which its placed.
Meet Reticle.
An emotionally intelligent media targeting tool that uses AI to match the emotional intent of an ad with the placements where audiences are most receptive to that emotion.
