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Powering Biddable Media with Emotional AI.

Integration Partners
Peer39 LogoXandr CurateIRIS.TVMagnite
Working with Reticle is Simple.
1
Signal Selection
Select the emotional signals that align with your campaign.
Leverage Your Existing Brand Strategies
Achieve Emotional Alignment
2
Deal ID Creation
Reticle works with a range of SSPs to curate brand optimal inventory.
OLV, CTV, and Display Inventory.
SSPs: Xandr, Magnite, SpotX, and more.
3
DSP Setup
Accept the deal in your preferred DSP. No commitments required.
DV360, TheTradeDesk, MediaMath, Xandr, Adobe, Yahoo!, and many more.
4
Measurement
Optimize and measure media metrics, brand lift, and perception change.
Lucid, Dynata, Upwave, Nielsen, MOAT, and more.

Contextual x emotional

Reticle helps advertisers leverage their brand insights and serve ads against placements that are emotionally aligned to their messaging.

Contact us
Reticle's emotional AI

Data processing

Reticle's AI ingests and classifies data points from URLs and Videos to produce emotional signals.
PEER39
IRIS.TV
YouTube
Data Retrieved
Title
Body
Meta Tags
Entities
URL
Publisher
Description
Video
Keywords
Title
SRT/VTT
Channel
Description
Video
Meta Tags
Video Title
Entities
Additional Filters
Ad Clutter
Sentiment
Weather
Viewability
Video Size
Placement Type
Video Category
Subscriber Demographics
Subscriber Income
Subscriber Interests
Subscriber Influences
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal
Reticle: Active Signal

Emotional Alignment

Use Reticle signals to align the emotional intent of your ad with contextual placements where audiences are most receptive to your messaging.
Schedule an intro
results

Media impact

+21%
Lift in Brand Awareness
+23%
Lift in Brand Consideration
+15%
Lift in Brand Perceptions
Under Armour

Reticle's emotional signals coupled with probabilistic audience targeting help advertisers reach the right audience at the right moment — at scale — to improve brand building performance.

Schedule an intro
Reticle
Contextual
Demo Targeting
Reticle is partnered with Peer39

Reticle x Peer39

Packaged with PEER39 brand safety standards
Open-market OLV, Display and Native ad inventory
Page-level emotional analysis
Request Deal ids
Reticle is partnered with IRIS.TV

Reticle x iris.tv

Premium OLV and CTV publishers
Appear in 100% brand-safe, relevant environments
Video-level emotional analysis
Request DEAL IDs
Reticle helps YouTube advertisers maximize on-target reach and impact

Reticle x YouTube

Manage your campaign in your own buying seat
Video and channel level emotional analysis
Transparent delivery against quality content creators
Contact Us

PrICING

Easily activate against Reticle emotional signals.
Peer39
Display
$0.60 CPM
OLV
$0.90 CPM
IRIS.TV
CTV + OLV
$2.00 CPM
YouTube Inclusion Lists
OLV
3-5% of Media
Contact Us
Our Team

Leading the charge

Kate Dudzik, AI Systems Designer

Kate Dudzik

AI Systems Designer
Jonah Cait, VP of Product at Hotspex Media

Jonah cait

VP, Product
Josh Rosen, President of Hotspex Media

Josh Rosen

President
Alexander Schure, SVP Ad Operations at Hotspex Media

Alexander Schure

SVP, Ad Operations
Raika Karimi, Data Scientist

Raika Karimi

Data Scientist
Tareq Jaber, Sr Data Analyst

Tareq Jaber

Sr Data Analyst
Why Reticle?

Tailored

Leverage contextual categories that are customized to your brand and creative messaging strategy.

Award-winning

Working alongside brands and agencies, campaigns leveraging Reticle have won numerous industry awards.

Trusted

Built on the emotional framework from the Most Innovative Insights Firm in North America — Hotspex Research.

Brand Optimal

Improve media placement quality with privacy-compliant, advanced contextual media targeting.

Activate Reticle Signals AND improve your BRAND METRICS